About
An operator running an agency.
point.dog is built on a simple bet: marketing built by people who actually run businesses works better than marketing built by people who never have.
Who we are
point.dog Digital is run by Mike Usry from Athens, GA. We're a small, senior team. No junior account managers handing your work off to a developer who hands it off to a freelancer. The person you talk to ships your code.
Why we run our own businesses
Most agencies build sites and run ads for businesses they don't understand. We took the opposite path: we run five operating companies ourselves — across distribution, manufacturing, services, and construction. We feel the pain of every broken integration, every lossy pixel, every SaaS subscription that doesn't fit. Then we fix it.
- Southland Organics — Distribution + manufacturing of biostimulants and HOCl.
- Soul Miner's Eden — Solar grazing, livestock, and regenerative agriculture.
- Spray Squad — Athens-area mosquito control + organic lawn care.
- Porchlight Construction — Residential construction.
- Drain + Tree — Landscape drainage, grading, and tree service.
What we believe about modern marketing
Google's PMax campaigns. Meta's Advantage+. Whatever AI-driven ad product launches this quarter. They all run on data. They all reward the advertisers feeding them clean first-party signal. They all punish the ones running stock pixels and lossy SaaS attribution.
Most small businesses are losing this race because their stack wasn't built for it. Their POS doesn't talk to their CRM. Their site can't fire the conversion event the algorithm needs. Their attribution is "this person came from Google, probably."
That's where we come in. We don't sell software. We sell the marketing outcomes that come from doing the technical work nobody else wants to do.
Honest about who we work with
We don't take every project. We're best for owner-operated businesses that:
- Are spending real money on ads and want them to actually work
- Have an existing stack that's mostly broken — POS, CRM, e-commerce, fundraising — that needs to be wired together properly
- Care about owning their data, not renting it
- Want a long-term partner, not a one-off project
If that's you, let's talk. We'll be honest about whether we're a fit.
Got a backend that's holding back your marketing?
We'll take a look. No obligation. We don't take every project — but if it's a fit, we'll tell you.