The agency that actually builds the backend.
Marketing only works as well as the data behind it. We build the integrations, pixels, and CDPs that make modern advertising actually generate leads.
Recent Work
Real engineering for real businesses.
Most agencies hand off the technical work to "their developer." We don't. Here's what that actually looks like.
Real-time MLS search for an Athens real estate brokerage.
MLS-driven landing pages that rank for every neighborhood. Hamilton can run hyper-local Google Ads with property feeds — competitors paying $500/mo for SaaS MLS widgets cannot.
AI intake chatbot with crisis detection.
Off-hours intake that converts before the lead bounces. Paid ads driving traffic at midnight are no longer wasted budget — the chatbot pre-qualifies and books while everyone sleeps.
Influencer-attributed donor pipeline for a national nonprofit.
CPRC pays creators on real ROI, not vanity clicks. Every donor traces back to the social post that drove them — so influencer spend optimizes itself.
Programmatic SEO across 12+ service cities.
Twelve cities ranking organically for cleaning services — without paying SEO retainers per city. The organic traffic compounds while paid ads handle the high-intent keywords.
How we work
Why we build the backend.
We're a marketing agency. Not a software shop. We didn't set out to build custom software — but modern advertising forced our hand.
Google PMax, Meta, the AI-driven campaigns coming next — they all run on data. The algorithm only performs as well as the signal you feed it. Out-of-the-box pixels and SaaS tools give you lossy, generic signal. Bad data in → wasted ad spend out.
So when your point-of-sale doesn't talk to your CRM — or your website can't fire the conversion event your pixel needs — that's not a "nice-to-have IT problem." That's the reason your ads aren't working.
We fix it.
Custom integrations, first-party tracking pixels, CDP infrastructure, BigQuery pipelines — whatever it takes to feed the algorithm the data your competitors can't. So your ads convert. So your CAC drops. So you stop renting tools that don't fit.
The line between "marketing agency" and "digital consultancy" got blurry years ago. We don't pretend to be your ad-spend manager. We're the team that makes sure the data flowing back into your campaigns is actually good enough for the algorithm to learn from.
The end goal is always the same: more leads. The path there sometimes runs through code.
What you get
Marketing that actually compounds.
More leads
SEO that ranks for searches that buy. Ads that don't waste budget. First-party data that makes the algorithm work harder for you.
Less busy work
Integrations that wire your tools together — instead of another SaaS subscription and another spreadsheet to maintain by hand.
Owned data
Your site, your CRM, your customer data — not rented from a SaaS vendor that can change pricing or get acquired and break your stack tomorrow.
We run our own companies, too
Five operating brands. Same stack we'd build for you.
Before we shipped this for clients, we built it for ourselves. The same playbook — custom websites, first-party tracking, CRM integrations, ad infrastructure — runs across all of these.
- Southland Organics
Distribution + manufacturing of biostimulants and HOCl.
- Soul Miner's Eden
Solar grazing, livestock, and regenerative agriculture.
- Spray Squad
Athens-area mosquito control + organic lawn care.
- Porchlight Construction
Residential construction.
- Drain + Tree
Landscape drainage, grading, and tree service.
Got a backend that's holding back your marketing?
We don't take every project — but if it's a fit, we'll tell you straight.