Guides
How ad platforms actually learn.
Google and Meta bid on whatever signal you send them. These guides explain how to send the good stuff — booked jobs, paid invoices, real revenue — instead of clicks and form fills.
Google's Data Manager API: what changed for offline conversions
Google moved offline conversion uploads to a new API on June 15, 2026. A lot of CRM-to-Google setups stopped working and nobody noticed.
Read the guide → meta conversions apiMeta Conversions API, explained for small businesses
The Meta pixel only sees the browser. The Conversions API lets you tell Meta who actually bought — including sales that happen on the phone or in your CRM.
Read the guide → gclidClick IDs explained: gclid, gbraid, wbraid, fbclid, msclkid
That random string on the end of your ad URLs is the key to sending sales back to the ad platform. Most businesses throw it away.
Read the guide → offline conversion trackingOffline conversion tracking: make your ads bid on revenue
Your ads optimize for whatever you call a conversion. If that's a form fill, you'll get more form fills. Offline conversions teach them to find customers who pay.
Read the guide → customer matchCustomer Match and Meta custom audiences from your CRM
Your customer list is the best targeting data you own. Synced daily, it stops you paying to reach people who already buy and helps the platforms find more like your best ones.
Read the guide → server side trackingServer-side tracking: what it fixes and what it doesn't
Moving tracking to a server recovers lost conversions and makes your data yours. It doesn't fix bad data, skip consent, or see sales that happen off the website.
Read the guide → first party dataFirst-party data for a small business
You already own the data that makes ads work: who bought, what they paid, and when. It's just stuck in software your marketing never touches.
Read the guide →Got a backend that's holding back your marketing?
We'll take a look. No obligation. We don't take every project — but if it's a fit, we'll tell you.