Integrations · Real estate
Your MLS feed, turned into pages that rank and ads that convert.
IDX widgets rent you the same listings every broker has, in a frame Google ignores. A direct MLS bridge makes every listing a page you own.
What we pull from MLS (RESO)
- ● Active, pending, and sold listings
- ● Photos and media
- ● Status and price changes
- ● Open houses
- ● Listing agents and office
- ● Neighborhood, school, and subdivision fields
Where it goes
- Your website Pages generated from real records: listings, services, locations, proof
- Google Ads Offline conversions with revenue, enhanced conversions, Customer Match lists
- Meta (Facebook + Instagram) Conversions API events with revenue, custom audiences, lookalike seeds
The problem with renting your listings
Most brokerage websites show listings through an IDX widget. It’s the same widget every other broker in the market uses, it loads slowly, and the listings typically aren’t real pages on your domain, so they don’t help you rank.
When you run Google Ads to those pages, the visitor waits for a frame to load, can’t deep-link a property, and bounces. You pay for the click either way.
What we build
- A direct MLS bridge. Listings, photos, status changes, and open houses synced from your MLS’s RESO Web API into your own database on a schedule (hourly for Hamilton Agency).
- Real pages for every listing and neighborhood. Indexed on your domain, fast, with proper structured data and share cards.
- Search your visitors actually want. Map search, neighborhood and school filters, saved searches, all on your site.
- Listing data in your ads. Current listings feeding landing pages and catalogs, so a campaign for a neighborhood lands on that neighborhood’s live inventory.
Housing ad rules, in plain English
Housing ads on Meta and Google come with special category rules that restrict audience targeting by things like age, gender, and ZIP code. That makes the website and the listing data more important, not less: when you can’t narrow the audience much, the landing page has to do the converting.
Proof
Hamilton Agency, an Athens brokerage, runs on exactly this: a RESO-compliant listing database with hourly sync and a photo CDN behind an Astro site. Every listing is a real page, and the site ranks for neighborhood searches that iframe widgets can’t touch.
Questions we get
- What's wrong with an IDX widget?
- Most widgets load listings in an iframe or from the vendor's domain, so the pages don't build your site's search visibility. They're also slow, and every broker in your market has the same one.
- Do I need permission from my MLS?
- Yes. You'll need a data license or feed agreement with your MLS or its data provider, usually through a RESO Web API. We work with you and the provider to get the right access.
- Can I use listing data in Facebook ads?
- Yes, with limits. Real estate ads fall under Meta's housing special ad category, which restricts audience targeting. Listing catalogs and strong landing pages carry more of the weight.
How the pieces work
First-party data for a small business
You already own the data that makes ads work: who bought, what they paid, and when. It's just stuck in software your marketing never touches.
Read the guide → GuideServer-side tracking: what it fixes and what it doesn't
Moving tracking to a server recovers lost conversions and makes your data yours. It doesn't fix bad data, skip consent, or see sales that happen off the website.
Read the guide →Running ads off MLS (RESO) data?
Tell us what you use and where you advertise. We'll tell you what's possible and what it takes.